Pfister Hotel
424 E Wisconsin Ave
Milwaukee, WI 53202
October 24, 2025
6:00pm - 9:00pm
The Cure Starts Now Logo
A Benefit For...
The Cure Starts Now

Event Details

Join us for an evening of raffles, silent auctions, costume contest, and more at the 2nd Annual Gala-ween benefiting the Wisconsin (Brayleighville) Chapter of The Cure Starts Now. All proceeds and donations from this event support pediatric brain cancer research in honor of Brayleigh King.

Event Highlights:

Magic Potion Raffle

Trick-or-Treat Mystery Bags
Purchase a mystery bag and get treats, or tricked!

Costume Contest
For those daring enough to wear a costume, the winner will receive prize values at $250.

50/50 Raffle


Tickets

$130 per person
$1,000 per 10 person table | $1,300 per 10 person table after May 30.

If you dare, we'll be spookily excited to see you in your best Halloween costume, the attire for all others is black tie.

Buy tickets


Coming from out of town?

Reserve a room in our room block at the Pfister hotel for this event.

Book your room


Why We Fight

Brayleigh King was a sparkling, energetic, happy 7-year-old, who loved unicorns, music, ice cream, her friends, and her family. Brayleigh’s smile would light up any room and had a heart of gold. Her heart overflowed with kindness, and she set an example for all of us.

Brayleigh was Everything…She was a daughter, sister, niece, cousin, granddaughter and a friend. She valiantly battled for eight months before gaining her angel wings. Her whole life, she was applauded for her positive attitude and outlook on life, and she never let DIPG steal that from her. She was the strongest little girl and fought hard all the way up to her last breath. 

In honor of Brayleigh, we choose to continue her legacy by advocating for childhood cancer in hopes of finding the homerun cure.


Sponsors

Interested in sponsoring this event in 2025?

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